For the past 20 years the Pantone Colour Institute has influenced product development, design trends, and advertising across multiple industries including the fashion, event, and interior decorating industries.
Every year creatives the world over sit and wait with bated breath for Pantone to the new Pantone Colour of the Year.
This year, it’s PANTONE 16-1546 Living Coral, and Aleit Events couldn’t be happier!
PANTONE 16-1546 Living Coral is a fresh, fun, tropical pop of colour that energizes and enlivens without overwhelming.
Aleit Events can’t wait to put this vibrant hue to work for you at your next event!
Why PANTONE 16-1546 Living Coral?
Describing the hue as “vibrant yet mellow”, the Pantone Color Institute believes that PANTONE 16-1546 Living Coral “embraces us with warmth and nourishment”; that it is a comforting colour which offers security in a rapidly changing and ever-evolving concrete jungle.
A break from the blue lights of our cellphone and computer screens, PANTONE 16-1546 Living Coral is a lighthearted, spirited, buoyant hue which welcomes interpersonal intimacy and connection.
According to the Pantone Color Institute’s Executive Director:
“Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral.
With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord”
When PANTONE 16-1546 Living Coral is observed beneath the sea, this vibrant colour mesmerises and captivates both eye and mind.
In the same way, 2019’s Colour of the Year can be put to work across industries to capture hearts and minds.
Adding PANTONE 16-1546 Living Coral to your Event Colour Palette, there are countless opportunities to incorporate this year’s hottest hue into your event, for example:
1. Fashion & Accessories
Living Coral dares you to be bold!
This effervescent colour encourages playful expression and out-of-the-box thinking.
Whether you want to make a statement with a monochrome look, or add a barely-there accent colour to an already audacious ensemble, Living Coral draws attention wherever she goes.
Similarly, branding event keepsakes like lanyards or commemorative pins in Living Coral is sure to cement the event firmly in attendees’ minds even after the last glass of champagne has been drunk, and the last guest has gone home.
2. Graphic & Package Design
From incorporating Living Coral into your event invitations, to strategically using the colour to invite guests to reach out and engage with your product at your event, Living Coral grabs you by the shoulders and doesn’t let go.
This hue is all about fostering real-world connections and engagements.
3. Interior Design & Furnishings
“When used as a bold statement in settings and décor, Living Coral fosters immersive experiences such as pop-up installations and interactive spaces, tied to a playful spirit.
As a color linked to tactility and human connection, PANTONE Living Coral in shag rugs, cozy blankets, and lush upholsteries create a warm, comforting, and nurturing feeling in the home.
With its ebullient nature, PANTONE Living Coral adds a dramatic pop of color to any room setting whether in decorative accessories, tabletop, or on the wall.”
4. Social Media
Living Coral has mass market appeal and is absolutely striking on digital platforms as it represents such a departure from the traditional shades of the technological world.
Offer your followers a fresh perspective by posting pops of Living Coral, and connect with that visceral part of each of us that desires real human connection in a world largely dominated by impersonal “likes” and “shares”
Whatever your vision for your event, Aleit Events can make the magic happen. Whether PANTONE 16-1546 Living Coral makes your heart skip a beat, or you prefer a more muted palette, get in touch with us today to discuss your eventing needs and see what sets us, like Living Coral, apart from the rest.
Event by Aleit Events – Mining Indaba 2019
Photography by – Maria Marguerite
